LEGO’s brand mission is to Rebuild the World. Use existing technology and imagination to show how creative play is an essential skill set to realize great things. Create a powerful idea that puts creative playback on the agenda and shows how kids can realize great things when they are left to play. Think about the culture of creativity for kids today who live in a wired world.
Four winning teams will come to Cannes Lions and pitch their ideas live on stage to a jury. One idea will be selected and go into production with the team working alongside Lego, and AKQA. Future Lions is part of the Cannes Lions Sustainable Development Goals day.
18 - 24, 25 - 35
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