Business & Management, Finance
Online
Course Description
The goal of this course is to teach you Google Analytics as a tool, but what is more important to teach you how to use the data to drive your business. You will start with the very basic topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segmentation.
Topics are explained in depth. The quizzes are refreshingly challenging.
The best Google Analytics course on Udemy for analysis. A lot of courses just cover definitional or fundamental things like the user interface, which are important, but most people expect a bit more Analysis from an Analytics course. The students who take this course were able to use its materials to provide real value to paying customers. They would pair this with another course that covers basics like installation, initial set up, etc.
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Instructor
It’s said data is new black gold. Instead of oil everyone can drill the data. Let’s try it and make your next business decision based on data not on feeling.
My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).
I’ve started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I’m responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I’m based in Prague, Czech republic.
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