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Participate in Barilla Packaging Experience Award 2021 to Win EUR 4000

» Competitions, Contests, Awards, Prizes, Non-Degree Opportunities

Award/Prize

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Overview
Eligibilities
Benefits
Req. Documents
How to apply

Description

Barilla Packaging Experience Award

Barilla and Desall invite you to design new packaging experience solutions dedicated to their Pesto sauce for the US market. You are invited to adopt a consumer-centric approach, thinking, and designing two solutions:

– Packaging solution A: design innovative packaging experiences, based on the current packaging range. No changes to the current packaging (jar, lid, label) are allowed

– Packaging solution B: design innovative packaging solutions with a more long term perspective, suggesting a fully new structural Pesto packaging solution, that can become an iconic packaging for the brand

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Specialities

Creative, Applied Arts and Design, Design, Industrial Design
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Additional Specialities

– Design
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Details

  • Deadline
Deadline:
11 March, 2021
  • at 1.59 PM UTC.
  • Location

Online

  • Funding type

Award/Prize/Funding/Grant

  • Winner announcement: approximately before the end of May 2021
  • Opportunity type

Competitions, Contests, Awards, Prizes, Non-Degree Opportunities

ELIGIBILITIES

  • Age

18 - 24, 25 - 35, 36 - 60

  • Participation is open for who aged 18 years or older.
  • Gender:

Male, Female

  • Nationality

Algeria, Bahrain, Comoros, Cyprus, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, South Sudan, Sudan, Syria, Tunisia, Turkey, UAE, Yemen

  • Participation is open to designers and creative talents of any nationality.
  • Required languages
  • English
Level:
good
  • All texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
  • Other requirements
  • Participants' projects
  • Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Barilla Packaging Experience Award” will be accepted. Both individual and team projects are welcome (for team projects, please specify all the authors in the abstract).
  • Targeted market
  • Your solutions will be addressed to the US market only, keeping into consideration the consumer segment (primary use at home).
  • The value of your solutions
  • Your solutions must leverage on the strong brand reputation of Barilla, drawing inspiration from its value propositions. In particular, the Brand cares about consumer needs, product quality and the environment.
  • Style
  • Your solutions must draw inspiration from the style and Brand identity of Barilla. No development of graphic content is required - if you want to present your packaging with a dedicated graphic design, please comply with the Barilla logo usage guidelines provided in the Material files.
  • Context
  • The project is focused on the US market, where customers are getting to know the “Pesto” sauce more than ever (with a growing trend for the market) and already use it to deliver a burst of flavour and fresh twist to a range of dishes, including pizza, sandwiches, fish, chicken, vegetables, pasta and a variety of other recipes. Many Pesto brands are already present in the US market, but Barilla aims at becoming category leader leveraging on its high-quality Pesto products, made of 100% Italian basil and cheeses.
  • Technologies cost
  • Technologies/Production cost: for the structural packaging (refer to solution B) you must take into account the industrialisation requirements for packaging on a large scale production. Regarding the costs: for the Packaging Solution A take into account no cost of implementation in consideration of the current packaging; for the Packaging Solution B there are no specific constraints on the cost of implementation, as long as your solution is scalable for mass production.
  • Size
  • The current packaging contains 6,2 oz of product and has the following dimensions: diameter 2,46 in (62,5 mm), height 4,05 in (103 mm). Keep these information as the starting point for your proposals, both for Packaging solution A and for Packaging solution B.
  • Materials
  • For the structural packaging you are free to suggest the materials you consider more appropriate for the project typology, keeping into consideration the important aspects of sustainability, ecology, recyclability, etc.

Benefits

  • Prize
  • Winner will get EUR 4,000.
  • Participation/Program fees
  • There is no entry fee.

Required Documents

  • Photo
  • - Minimum 1 image, up to 5 - Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB - Allowed resolution: 72 dpi; max file (for each one) size: 1 mb

How to Apply

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MARJ3 TEAM

  • Created by
  • Donia Abd El-Qader/Egypt
  • Published by
  • Nesma Abd El Hamed/Egypt
  • Reviewed by
  • Dounia Bennekrouf/Algeria
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Participate in Barilla Packaging Experience Award 2021 to Win EUR 4,000
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Apply Now (Closed)
Deadline:
11 March, 2021
  • at 1.59 PM UTC.
  • Location

Online

  • Funding type

Award/Prize/Funding/Grant

  • Opportunity type

Competitions, Contests, Awards, Prizes, Non-Degree Opportunities

Preview this opportunity in

  • العربية
  • English

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