Creative, Applied Arts and Design, Film making, Television, Photography, Visual Arts/Fine Arts (painting, drawing, printmaking, sculpture, ceramics, photography, video, film making)
Online
Description
Barilla and Desall invite you to design new packaging experience solutions dedicated to their Pesto sauce for the US market. You are invited to adopt a consumer-centric approach, thinking, and designing two solutions:
– Packaging solution A: design innovative packaging experiences, based on the current packaging range. No changes to the current packaging (jar, lid, label) are allowed
– Packaging solution B: design innovative packaging solutions with a more long term perspective, suggesting a fully new structural Pesto packaging solution, that can become an iconic packaging for the brand
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Additional Specialities
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ELIGIBILITIES
18 - 24, 25 - 35, 36 - 60
Male, Female
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MARJ3 TEAM
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