Why Study Abertay’s BA (Hons) in Digital Marketing and Business Management?
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose this degree designed to develop your digital marketing knowledge and business skills. It’s a great way to start building your career as a professional marketer and manager.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
From viral videos to influencers promoting their favourite products, you’ve seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you’ll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?
Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:
Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.
This degree is accredited by the Chartered Institute of Marketing (CIM). It’s a mark of the quality and the valuable skills our marketing students gain. Successfully completing the course takes you partway towards a professional CIM qualification.
Business & Management, Digital marketing& Internet Marketing
Full time, Part time
4 years | Full time
8 years | Part time
/year (Full time)
/year (Part time)
Tailor what you study to suit your own interests and career aspirations. This degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
The first two years covers a common curriculum including the basics of business, accounting, and marketing meaning there’s the flexibility to swap between all of or some of the courses depending when you join.
The course options within the Marketing stream are:
Joining us in Year 1: You can choose to specialise within Marketing, add one of the extra subjects above to it, or even move to an accounting or business course in year 2. In year 3 you can still move within any of the courses in the Marketing stream.
Joining us in Year 2 or 3: You can transfer within the Marketing stream at the start of both years.
Shape your own learning journey
Our academics will provide advice and full support about transferring, and help you choose your modules as you progress through the years.
Your chosen specialism will be reflected in your degree title e.g. BA (Hons) Digital Marketing and Business Management – or if you choose not to specialise, you will graduate in BA (Hons) Marketing and Business Management.
Transfering between the courses is straightforward, so only apply for one of them.
Only one is required
Cambridge FCE/CAE/CPE – overall score of 169 on Cambridge Grading Scale
International Baccalaureate – English B at S5 or H4, English A no specific grade required