Program Structure Year 1
TERM I (OCTOBER – DECEMBER)
MARKETING MANAGEMENT (4 ECTS)
- Marketing Analysis & Research
- Internet Marketing and ICT
- Customer Relations Management
HUMAN. RESOURCE MANAGEMENT (4 ECTS)
- Recruitment & Selection
- Performance and Management
- Employee Relations and Labour laws
FINANCIAL ACCOUNTING AND REPORTING (4
ECTS)
- Recording of Financial Transactions
- Bookkeeping, T-Accounting and Journal entries
- Profits, Cash Flow, Assets and Liabilities
CORPORATE POLICY AND ETHICS (4 ECTS)
- Business Problems and Issues
- Corporate Strategy and Objectives
- CSR, CER, and Public stakeholders
BUSINESS LAW SEMINAR (2 ECTS) – SEMINAR
- Elements of Contract law
- Disputes, Arbitration and Settlement
TERM II (JANUARY – MARCH)
INTERNATIONAL MARKETING (4 ECTS)
- Competitive Advantage
- Global Advertising/Promotion
- Brand and Product Decisions
ENTREPRENEURSHIP (4 ECTS)
- Foundations of Entrepreneurship
- Creativity & Risk
- Human Capital Management
ADVANCED MANAGERIAL ACCOUNTING (4 ECTS)
- Job Order Costing
- Activity Based Costing
- Segment Reporting
THE GLOBAL ECONOMY (4 ECTS)
- International Trade
- Exchange Rates, Interest Rates
- Balance of Trade
GLOBAL STRATEGIC MANAGEMENT (4 ECTS)
- Forces of Globalisation
- Personal Values and Ethics
- Multiple Stakeholders
COMMUNICATION SKILLS (1 ECTS) – SEMINAR
- Communication Theories
- Effective Presentations
- Developing Listening Skills
TERM III (APRIL – JUNE)
OPERATIONS MANAGEMENT (4 ECTS)
- Supply Chain Management
- Logistics Management
- Product Design and Development
CORPORATE FINANCE (4 ECTS)
- Capital Asset Pricing Model
- Stock and Bond Valuations
- Debt Management
INFORMATION TECHNOLOGY AND STRATEGY (4
ECTS)
- Technology Management
- Diffusion and Absorption
- Innovation and Management
Negotiation (1 ECTS) – SEMINAR
- Effective Negotiation
- Appropriate Tactics
- Confidence in Negotiation
MANDATORY CAMPUS WEEK ONE
Program Structure Year 2
TERM I (OCTOBER – DECEMBER)
DBA101 Organizational Leadership: Doctoral Theory and
Practice (4 ECTS)
- Organizational culture
- Leadership styles
- Leadership strategies
- Ethical dilemmas
DBA102 Business Literature Review (4 ECTS)
- Business literature review
- Research design
- Library tools
DBA103 Research Methods I (4 ECTS)
- Research Philosophies Assumptions
- Personal and Organizational Ethical Considerations
- Research Criteria and Quality
TERM II (JANUARY – MARCH)
DBA200 Qualitative and Quantitative Methodology
(4 ECTS)
- Frameworks for inquiry
- Correlation
- Survey
- Grounded theory
DBA201 Dissertation Design (4 ECTS)
- Dissertation research topic.
- Research questions,
- Written and oral reports
DBA202 Dissertation Research I (4 ECTS)
- Applied dissertation proposal project
- Data collection and analysis
DBA203 Research Methods II (4 ECTS)
- Business Research Design methods/tools
- Multivariate analysis
- Nvivo & SPSS
TERM III (APRIL – JUNE)
DBA 300 Dissertation Research Proposal
(4 ECTS)
- Empirical support
- Analysis discussion
- Presentation of proposal to faculty
DBA301 Dissertation Research II (4 ECTS)
- Applied dissertation research
- Project planning
DBA302 Research Methods III (4 ECTS)
- Interdependence techniques
- Structural equation modelling
DISSERTATION (12 ECTS) Mandatory Defense on-Campus