Dual Degree – MBA/DBA

Program Structure Year 1

TERM I (OCTOBER – DECEMBER)

MARKETING MANAGEMENT (4 ECTS)

• Marketing Analysis & Research
• Internet Marketing and ICT
• Customer Relations Management

HUMAN. RESOURCE MANAGEMENT (4 ECTS)

• Recruitment & Selection
• Performance and Management
• Employee Relations and Labour laws

FINANCIAL ACCOUNTING AND REPORTING (4

ECTS)

• Recording of Financial Transactions
• Bookkeeping, T-Accounting and Journal entries
• Profits, Cash Flow, Assets and Liabilities

CORPORATE POLICY AND ETHICS (4 ECTS)

• Business Problems and Issues
• Corporate Strategy and Objectives
• CSR, CER, and Public stakeholders

BUSINESS LAW SEMINAR (2 ECTS) – SEMINAR

• Elements of Contract law
• Disputes, Arbitration and Settlement

TERM II (JANUARY – MARCH)

INTERNATIONAL MARKETING (4 ECTS)

• Competitive Advantage
• Global Advertising/Promotion
• Brand and Product Decisions

ENTREPRENEURSHIP (4 ECTS)

• Foundations of Entrepreneurship
• Creativity & Risk
• Human Capital Management

ADVANCED MANAGERIAL ACCOUNTING (4 ECTS)

• Job Order Costing
• Activity Based Costing
• Segment Reporting

THE GLOBAL ECONOMY (4 ECTS)

• International Trade
• Exchange Rates, Interest Rates
• Balance of Trade

GLOBAL STRATEGIC MANAGEMENT (4 ECTS)

• Forces of Globalisation
• Personal Values and Ethics
• Multiple Stakeholders

COMMUNICATION SKILLS (1 ECTS) – SEMINAR

• Communication Theories
• Effective Presentations
• Developing Listening Skills

TERM III (APRIL – JUNE)

OPERATIONS MANAGEMENT (4 ECTS)

• Supply Chain Management
• Logistics Management
• Product Design and Development

CORPORATE FINANCE (4 ECTS)

• Capital Asset Pricing Model
• Stock and Bond Valuations
• Debt Management

INFORMATION TECHNOLOGY AND STRATEGY (4

ECTS)

• Technology Management
• Diffusion and Absorption
• Innovation and Management

Negotiation (1 ECTS) – SEMINAR

• Effective Negotiation
• Appropriate Tactics
• Confidence in Negotiation

MANDATORY CAMPUS WEEK ONE

Program Structure Year 2

TERM I (OCTOBER – DECEMBER)

DBA101 Organizational Leadership: Doctoral Theory and

Practice (4 ECTS)

• Organizational culture
• Leadership styles
• Leadership strategies
• Ethical dilemmas

DBA102 Business Literature Review (4 ECTS)

• Business literature review
• Research design
• Library tools

DBA103 Research Methods I (4 ECTS)

• Research Philosophies Assumptions
• Personal and Organizational Ethical Considerations
• Research Criteria and Quality

TERM II (JANUARY – MARCH)

DBA200 Qualitative and Quantitative Methodology

(4 ECTS)

• Frameworks for inquiry
• Correlation
• Survey
• Grounded theory

DBA201 Dissertation Design (4 ECTS)

• Dissertation research topic.
• Research questions,
• Written and oral reports

DBA202 Dissertation Research I (4 ECTS)

• Applied dissertation proposal project
• Data collection and analysis

DBA203 Research Methods II (4 ECTS)

• Business Research Design methods/tools
• Multivariate analysis
• Nvivo & SPSS

TERM III (APRIL – JUNE)

DBA 300 Dissertation Research Proposal

(4 ECTS)

• Empirical support
• Analysis discussion
• Presentation of proposal to faculty

DBA301 Dissertation Research II (4 ECTS)

• Applied dissertation research
• Project planning

DBA302 Research Methods III (4 ECTS)

• Interdependence techniques
• Structural equation modelling

DISSERTATION (12 ECTS) Mandatory Defense on-Campus