Deadline:

18 June 2019.

Location:

Online.

(Award)

Description

Your umbrella your Perletti – Perletti, Desall

Perletti and Desall invite you to create a new umbrella, able to distinguish itself from the competitors thanks to its design and style details that make it a very distinguishable product.

More Details

Perletti is an Italian company, specialized in the distribution of umbrellas and rain accessories for adults and kids.

Perletti is looking for concepts and product ideas for a new umbrella; you are thus invited to explore solutions aimed at its customization and style that may help the Perletti brand to be easily recognized by the final user. You are free to give your own interpretation to the product drawing on your creativity and background.

Opportunity Focus Areas:

  • Design

Required Languages

English.

Eligible Countries

ALL WORLD COUNTRIES.

Program Period

  • Upload phase: 19th March 2019 – 18th June 2019 (1.59 PM UTC).
  • Client Vote: from 18th June 2019.
  • Winner announcement: approximately before the end of September 2019.

Eligibility Requirements (Criteria)

  • Participation is free of charge.
  • Open to designers and creative talents of any nationality.
  • Open to participants aged 18 years or older.
  • Participants can present one or more projects, but only the projects published on the website, via the upload page related to “Your umbrella Your Perletti” will be accepted.
  • For the correct realization of your proposals, keep into consideration the following guidelines:

1. Product typology: the umbrella – available both in long and mini versions – shall be customized through various elements that will contribute to make it a highly distinguishable product for the final user.

2. Customization elements: in order to make the umbrella an iconic product, you may include various customization elements, including for example the ones listed below.

• Handle: usually available in various shapes and styles, both for the long and mini versions, it is one of the most important elements in the customization of the umbrella. The handle leaves space to various customization possibilities that you are invited to explore as you prefer, for example in the choice of materials, finishes (soft touch, carbon finish, pearlescent, iridescent, rubber, etc.), shape, juxtaposition of materials or other processes.In addition to the style requirements, keep also into consideration the ergonomic features of this element, to offer both great aesthetic value and good usability for the final user.

• Tips: end elements of the ribs where the canopy is fixed; they are another element for your customization of the umbrella. You are free to give them shape and color at your discretion.

• Ribs: they are currently made of fiberglass, iron or aluminium mainly – for instance, they may be customized in the color or in the design of the joints.

• Case: it is a very characterizing element, giving the fact that – in addition to the handle – it constitutes the visible part when the umbrella is closed.

• Closing strap: you are free to explore new solutions to make it a very characterizing element for your umbrella, also exploring at your discretion the use of different materials (ex. fabric, cords, chains, etc.).

• Canopy: it is customized through graphics, colors, patterns, solid colors, etc.

• Other elements or accessories: at your discretion, you may suggest the use of other customization elements such as labels, pendants, etc. to make your umbrella really unique and distinguishable.

Note: You may suggest other elements or customization solutions that make your products a really distinguishable product for the Perletti brand.

3. Style: you are free to adopt the style you prefer, even in discontinuity with the current stylistic language used by Perletti. At all events, your umbrella shall be designed for the city and be perceived as a dynamic and modern product, which favors clean lines.

4. Shapes: you may suggest innovative shapes for the various elements, still keeping into consideration its ergonomic aspects and in view of its industrialization.

5. Size: the new umbrella shall comply with the standard for this product typology, both for the long and mini versions. You are invited to take into consideration also the proportions between the various elements of the umbrella (for ex. handle size vs the overall umbrella dimensions, etc.). For more details, please refer to the Material files attached and to the collections available on the Perletti website.

6. Materials: you may suggest the use of various materials (for ex. ABS, PVC, metals, etc.) including finishes (soft touch, carbon finish, pearlescent, iridescent, rubber, etc.) or various material combinations. You are nevertheless free to suggest possible innovative solutions, always in view of the product industrialization. For some examples about the materials used by Perletti, please refer to the Material files.

7. Values to convey: your umbrella shall be perceived as a very recognizable, original product, able to constitute a very distinguishable element in the market, thus becoming an iconic product for the Perletti brand.

8. Logo: for the purpose of presenting your project, you may include the Perletti logo in a discreet way, using one of the versions provided in the Material files.

Opportunity Cost

(Award)

  • First place: €5000
    The selection of the winner by Perletti will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
  • Option right:
    For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,000.00= (two-thousand) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

How to Apply

First Step: Download the material files.

Second Step: Click the “Upload” button on the top of the page and “Sign Up”.

Third Step: Log in to your account;

  • Upload all the images that better present your projects, giving maximum visibility to the customization elements you suggest..

Note:

-Desall required files:

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.

-You can also attach a .ZIP archive containing extra materials.

Apply Now

More Details

Know more about this opportunity:

Official Website

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This Scholarship Published by:
Amina Osman/ Lebanon

Reviewed by” Hagar Mohamed KhalilEgypt ”
MARJ3 Intern
MARJ3 Scholarships team