Business & Management, Business Information Systems, Computer Sciences (CS) & Computer programming, Engineering & Technology, Industry& Industrials, Management
United Kingdom (UK) (England, Northern Ireland, Scotland and Wales)
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About program
Why Study Abertay’s BA (Hons) in Marketing and Business Management?
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:
Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.
Why study this course here:
Program details
Degree type
Bachelor
Specialization
Business & Management, Management, Marketing
Study type
Full time, Part time
Delivery mode
On-Campus
Program duration
4 years | Full time
8 years | Part time
Tuition fees
/year (Full time)
/year (Part time)
Intakes
September
Study language
English
English requirements
Only one is required
TOEFL-IBT
78/120
IELTS
6.0/9
Additional requirements
Cambridge FCE/CAE/CPE – overall score of 169 on Cambridge Grading Scale
International Baccalaureate – English B at S5 or H4, English A no specific grade required
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Tuition fees
/year (Full time)
/year (Part time)
Program duration
4 years | Full time
8 years | Part time
Delivery mode
On-Campus
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