Psychology, Social Sciences
Europe, United Kingdom (UK) (England, Northern Ireland, Scotland and Wales)
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About program
Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.
Program details
Degree type
Bachelor
Specialization
Business & Management, Marketing
Study type
Full time
Delivery mode
On-Campus
Program duration
4 years | Full time
Tuition fees
/year
September
Study language
English
Program structure
Principles of Marketing; Enterprising Behaviours for the Business Professional; International Economic Issues and Challenges; Marketing, Design and Creativity; Fundamentals of Financial Management; Option module
Consumer Buying Behaviour; Ethics and Responsible Leadership; Brand Management; Social Media Marketing; Introduction to Quantitative Data Analysis; Option module
International Marketing Strategy; International Marketing Communications; Entrepreneurship for Business, Society and the Professions; Business Research Methods: Theory and Practice; Introduction to Data Analytics; Option module
Honours Dissertation; Changing Perspectives in International Marketing; Global Brand Marketing; International Advertising Strategy; Option module
English requirements
Only one is required
IELTS
6/9
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Tuition fees
/year
Program duration
4 years | Full time
Delivery mode
On-Campus
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